From Cognitive Science to Design

I studied cognitive science and human-robot interaction at Cornell University, where I became fascinated by how people think, decide, and connect with technology. After graduating, I worked in strategic marketing, where I researched industry applications and helped design end-to-end solutions. The highlights of my role were listening to users and collaborating closely with product and design teams. Those experiences sparked a desire for more ownership in the product development process, which led me to build personal projects and ultimately pursue a career in product design.

Curiosity drives me. I am drawn to the deep “why” and “how” behind what makes things work. I bring my background in cognitive science into my design practice, approaching each project as both a problem-solver and a learner. For me, the most rewarding moments come when testing uncovers something unexpected about how people actually think and behave.

I believe that constraints fuel creativity and that the best solutions emerge from the balance of empathy and design thinking. My goal is always to create products that not only solve problems but also improve people’s lives in meaningful ways.

Outside of design, I fell in love with roller skating during lockdown and never looked back. These days, you’ll often find me by the beach, skating in the sun or creating content that celebrates my (possibly excessive) passion for skating and the vibrant community here in Los Angeles.